Scion “Scanner Symphony”

Agency: o2 Creative Solutions
Production Company: Spy Films
Director: Ori

Directed by Image Engine’s Ori Ben Shabat, “Scanner Symphony” creatively communicates the universal understanding of a barcode’s representation of price and straightforward information for the Scion Pure Price campaign. Shot entirely against green-screens, the visual effects work involved extensive compositing.

Aired: June 2011

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