Kayak

KAYAK.com “Kraken”

Agency: HEIMAT Berlin (Berlin/Germany)
Production Company: Markenfilm (Wedel/Germany)
Director: Carl Erik Rinsch

The almost entirely computer-generated Kraken TV spot for Kayak’s ‘One and Done’ campaign, features hundreds of krakens with keyboards under each tentacle, comparing travel sites and search engines.

The project benefitted from Image Engine’s creature pipeline, build for projects including District 9 and The Thing, which allowed the overall look development of the Krakens to be managed quickly and efficiently. The scope of the work included creature design and animation, digital environments and compositing.

Aired: March 2012

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